GLOBAL COMMUNICATIONS: BENCHMARKING
Global Communications: Benchmarking
University of Phoenix
Global Communications: Benchmarking
The purpose of the Global Communications Benchmarking Research Paper is to assist students in the development of alternative solutions for Global Communications. First, each student selected two companies that were faced with issues that were similar to the issues faced by Global Communications; a synopsis was prepared for each company that was selected. The synopses include the issue the company faced, the company response to the issue, and the outcome of the company's response. Next, the information from the synopses was used to write an analysis that contains key course concepts and to compare and contrast the practice of each company related to those concepts.
Company Synopses
Six companies were selected for the Global Communications Benchmarking Research Paper; each company is faced with one or more issues that are similar to the issues that were faced by Global Communications. The company synopses portion of the paper will address how the company responded to the issues and the outcomes of the company's responses to these issues. The company's selected for the synopses portion of the paper are Blockbuster, DuPont, Google, Ford Motors, Google, and McDonald's.
Blockbuster- prepared by Jennifer Singer
The issue of fierce competition in the marketplace and the need to react to the competition are problems of both Global Communications and Blockbuster. As investor's confidence started to diminish due to weak sales results, both companies knew a change was needed. Both Global Communications and Blockbuster were late in the game to gain competitive a ...