Global Communications Benchmarking
Introduction
The following paper will discuss how AT&T and Bell South faced specific issues related to those identified with Global Communications and connected with the organizational communication, emotional intelligence, and organizational commitment course concepts. Furthermore, the paper will discuss an issue identified in the Global Communications scenario that is also facing AT&T and Bell South. Finally, the paper will discuss how AT &T and Bell South applied the concepts in response to the issue, and the outcomes of AT&T and Bell South response to the issue.
AT&T
In 1995, AT&T was facing lower revenues and announced massive layoffs. AT&T was driven to get back into the local business and was looking to merge with a cable company in order to offer local customers better services. Ideally, customers would be drawn to a company that offered the very best in communications and broadband capabilities. The merger would bring AT&T, the largest long distance company and TCI, a cable TV company with the most subscribers in the country, together in 1998. AT&T addressed the need to enter the local business communications service market through Teleport Communications Group also known as TCG which was owed by TCI. By merging, "AT&T was able to reach an additional 20 million households through the broadband cable network and be a viable competitor for Bell companies (Online Focus, 1998)."
One of the main issues that telecommunications companies face is decreasing revenues. With the advances in technology and competition for customers the directors and marketing departments of companies have to be competitive to keep their companies ...