Task A: Problem/Opportunity Statement
Instructions for Task A: In the Response row, write out the problem/opportunity statements for the scenario for each of the team members.
Response to Task A:
Global Communication can increase profitability by concentrating on employee satisfaction, expanding customer base and providing new product and services to existing and new customers.
Generic Benchmarking?The purpose of generic benchmarking is to identify potential solutions to the problem statements defined in Task A. You will do this by looking at how companies in other industries have dealt with similar issues.
Task B1: Generic Benchmarking: Topics
Instructions for Task B1: In the Response row, identify the topics for which you need information in order to identify potential solutions to the problems identified in Task A.
? In the Response row, list three to five topics that you will research in peer-reviewed journals, on Web sites, and in popular publications such as magazines and newspapers.
? In the Response row, provide a justification for each topic.
Response to Task B1:
? Employee Satisfaction
Research demonstrates that companies with enlightened talent-management policies have higher returns on sales, investments, assets, and equity (Caudron, 2001).
Many of these companies also find that allocating talent effectively can make an enormous difference to important outcomes, such as profit per employee (Bryan and Zanini, 2005).
Savvy companies understand the competitive value of talented people and spend considerable time identifying and recruiting high-caliber individuals wherever they can be found. The trouble is that too many companies pay too little attention to allocating ...