Running head: GENERIC BENCHMARKING: GLOBAL COMMUNICATIONS
Generic Benchmarking: Global Communications
University of Phoenix
Generic Benchmarking: Global Communications
Problem/Opportunity Statement
• Global Communications will grow to become a leader in communications industry by using effective communication and actively involving all the stakeholders in the implementation of their plans.
Generic Benchmarking
The benchmarking process is more than just gathering data on how well a company performs against others--it's a method to identify new ideas and new ways to improve processes and as a result, to better meet customers' expectations. (Elmuti, Kathawala, & Lloyed, 1997). Benchmarking takes various different forms; Generic benchmarking can be employed in any industry, Functional benchmarking looks at similar practices and processes in organizations or companies in other industries, Competitive benchmarking compares a company’s processes to its competitors’ processes and Internal benchmarking observes processes or practices within an organization over time under the lenses of set goals and objectives (Fischer, 2001). Here, we will be looking at various companies that faced problems similar to Global Communications and look at how the companies reacted to those problems and try to use benchmarking to apply those results to Global Communications.
Generic Benchmarking: Topics
1. Union-Management relationship
Union-management relationship is very important for success of any company that has an active union. It can make or break a company’s plans for implementing change and moving ahead with the future in mind. “A union-management relationship gone sour can be ugly-an ...