Problem Solution: Global Communications
Global Communications has embarked on an attempt to improve market share and combat the strong showing from competition. Their stock has depreciated more than 50 percent over the past 3 years and stockholders are upset about it. At this point, the Sr. Leadership team has determined what they feel is the correct course of action. However, there are many issues facing their proposed solution. There are also multiple stakeholders with interests that need to be addressed.
Adhering to a process known as the 9-step model for problem-based learning, issues and opportunities will be identified, end state goals will be defined, solution alternatives will be evaluated and, ultimately, an implementation strategy will be architected. The last step will be to evaluate success or failure based on some predefined metrics.
Situation Background (Step 1)
The situation facing Global Communications is not a unique problem. The telecommunications market has become segmented and fragmented due to the advent of new competition on all three fronts: local, long-distance and international markets. In an attempt to grow globally, Global Communications has hired Katrina Heinz as CEO. She has a background with European global long-distance and is looking to increase both profits and revenues through aggressive globalization. Sy Rodriguez is the Executive Vice President of Consumer Marketing and Sales. He has built strong relationships with key stakeholders and gets results. The other area that Global Communications wants to achieve growth is in the small business arena, led by Nancy Everhardt. Also involved in the potential solution are members of the Technologies Workers Union. They will be instrumental if a positive outcome is going to be achie ...