Gillette is leading worldwide home applicants, such as
razor, battery, electronic and manual toothbrush,
manufacturing company. On April 14, 1998, the company
introduced the world's first triple blades razor and begun to
sell July 1, 1998 in the United States and September in the
Western Europe. Since Gillette launched new razor in
1998, the company expected high returns in short-term;
however, the result of the new product has been defined
yet. SWOT ANALYSIS - Key Learning The areas of the
internal factors are Finance, Management, Manufacturing,
Market position, Personnel, and Research & Development.
All these factors can be defined as either strengths or
weakness or both. First of all, the company as a whole
gained net sales amount of 10.1 billion dollars and net
income of 1.4 billion dollars for the 1997 due to acquire
leading battery company "Duracel" in 1996 and grow of
"Sensor Excel" razor. As a result, company could spend 1
billion dollars to invent "Mach 3" which is triple blades
razor. Even though Gillette had sufficient fund to invent the
new product, the company took high risk of financial side
that if the new product's sale does not reach to company's
expectation, the company will face shortage of capital
resources and can be lead to bankruptcy. But if Mach3
turn out to be a New Coke or McDonald's Arch Deluxe ?
much-hyped new products that were mostly duds and
fizzle- the gloom will be heavy from Gillette's corporate
headquarters in Boston's Back Bay to the South Boston
factory that Gillette has overhauled to produce 600 million
Mach3 blade cartridges per year, or about half of Gillette's
annual target of 1.2 billion Mach3 blades. (Boston Globe,
4/15/98) Since Gille ...