6. Marketing Program
The following contains the four elements of the marketing mix for the new Gillette Venus.
Product Strategy
Our marketing mix depends mainly on the product and the product marketing, but we are also leveraging a lot more in our packaging. Innovation is the key to our growth and our opportunity for continual growth. Our product marketing has to emphasize the benefits of our unique combination of technological expertise and new innovation. We need to sell a sense of quality and comfort that will show in our packaging. This particular product outdoes all other female razor products as far as comfort is concerned. The following are a few of the unique features that the Gillette Venus has to offer:
-Unique comfort strips to provide protection against razor burn. The shave bars flex around for more detail, fitting into more difficult areas, such as knees and ankles.
-Three blades for the closest shave possible with soft protective cushions surround the blades for a shave that's smooth. The results are a much more comfortable shaving experience for women.
-Sleek new razor handle has an enhanced gripping surface for easier shaving in the shower. Venus has an ergonomic handle that accommodates every grip. And soft, textured materials make Venus easy to hang onto.
-Stylish look to catch attention. This design provides a sense of style for consumers. This style and design is eye-catching and sure to stand out in any group of competitor female razors.
-Indicator strip enriched with aloe and vitamin E to help soften your skin. This strip fades to let you know when you're no longer getting the optimal Venus shave.
-Premium packaging and graphics that convey the unique, hi ...