Gillette India Ltd MAK – II Project
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Prepared by:
Shubam Gupta (06)
Sandeep (26)
Nitin Nair(39)
Sunny Gureja (40)
Rajit Jain(45)
Saurabh Minocha(54)
Prateek Goyal(24)
Dual-B
Balaji Institute of Modern Management
Summary
Gillette has been the leading brand in men’s grooming industry in India and across the globe. Gillette with its wide range of products caters to the premium segment of the men’s grooming market. Gillette faces intense competition in the shaving preparations market (shaving gel/foam/cream) whereas the competition in the razor market is not that intense. With the intense competition Gillette has to cater to the various needs of the consumers.
This project aims at identifying the segmentation and targeting done by Gillette in the shaving preparation market. Through the project we have found an opportunity for Gillette India in the shaving cream segment which is the biggest segment in Indian shaving preparation market and Gillette has no presence in it.
History of Gillette
Foundation of Gillette India
Gillette India was incorporated on 9th February 1984 at Rajasthan. House of Poddar Enterprise (HOPE) and Gillette Company, U.S.A. (Gillette), promoted it. Gillette India manufactures and markets Gillette Grooming Products and distributes Oral – B and Duracell products. More than 60 % of the products sold in India are locally manufactured by Gillette India. Parent company Gillette owns a majority stake in Gillette India.
Company entered into a foreign collaboration agreement with HOPE for setting up of a company for the manufacture of stainless steel razor blades in which Gillette agreed to subscribe 24% of the equity capital. This agreement provided technical collaboration ...