The industry that we have chosen to analyze is the sports entertainment industry. Our focus on this industry is Men's NCAA College Basketball (division 1). There are 31 conferences in division 1 with a separate Independent Conference for any leftover teams. Amongst these conferences there are 334 individual teams. The main attraction of division 1 basketball is its 65-team single elimination tournament held annually in March; also commonly know throughout the sports world as March madness. Teams compete separately in their conferences for a conference championship and an automatic bid into the final tournament. The rest of the tournament field is selected by a NCAA committee, made up of respected sports analysts and enthusiasts, based on their RPI, final standing, schedule difficulty and quality wins.
RIVALRY FIRMS
There is one major competing firm that rivals NCAA Division I Men's Basketball outside the NCAA; the National Basketball Association (NBA). The reason being is that the NBA is threatening to the success and prosperity of Men's College Basketball. Through research our team has determined that that the NBA's influence on young college and High School athletes has lessoned college basketball's popularity and fan base at an excessive rate. Until this past year when NBA Commissioner David Stern changed the NBA Draft Rule (Stating: to enter the NBA Draft one has to be at least 19 years of age or have completed 1 season of college basketball) many of the glamorous High School Seniors had been foregoing their college eligibility and entering the NBA Draft.
Kevin Garnett of the NBA's Minnesota Timber wolves was not the first (Moses Malone) to enter the NBA Draft after High School but ...