Generic Benchmarking

Introduction
In order for our group to complete the Benchmarking Worksheet, we found it necessary to meet and discus the 9-step problem solving model thoroughly to ensure that all questions were addressed prior to completing the assignment. We also discussed the importance of benchmarking to aid a corporation in implementing the best practices for problem situations and the appropriate steps needed to complete the assignment.
Approach taken to complete assignment
In our group meeting we evaluated the situation, created a motivational problem statement and developed end-state goals for the corporation. Once we reached step 4 of the 9-step problem solving model we realized that we have some intense research ahead of us in the benchmarking department. Let's take a look at the steps our group took to accomplish this assignment.
Step 1 ? Evaluate the Situation
In the group meeting we reviewed the Global Communications Corporation scenario so that all of us were on the same page. We combined our views on the scenario to encompass the best possible answers for each step. After reviewing the scenario again we described the scenario with key topic points that were problems for the corporation so that we could frame the right problem.
?    Lack of leadership
?    Competition
?    Market Share
?    Technology
?    Costs
?    Stakeholders
?    Stock Value
?    Lack of new products
?    Ineffective communication
?    Industry turmoil
Step 2 ? Problem Statement
As a group we came up with a problem statement that is motivational and specific. The problem statement will assist the stakeh ...
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