Global Communications Benchmarking
Heather LaHaye
Kathy Leary
Carolina Manzano
Rhodora Palad
University of Phoenix
Dr. Kamal L. Ranasinghe Ph.D., D.B.A.
MBA 500
August 28, 2006
Generic Benchmarking Worksheet
Task A: Problem/Opportunity Statement
Instructions for Task A: In the Response row, write out the problem/opportunity statements for the scenario for each of the team members.
Response to Task A:
1. Citing contract manipulation, the Union is against Global Communications strategy to become a global corporation by using an outsourcing approach and intends to take action through the government or any other available resource.
2. With the relocation of Global Communications domestic call centers, there are plans of employee layoffs, relocation, and/or salary cuts. The senior management team will need to minimize the impact of low employee morale.
3. Communication with staff in India and Ireland will be a challenge for Global Communications due to the difference in workplace cultures and legalities. The connection between corporate culture, employee engagement, worker satisfaction, and employer brand will be an area of opportunity.
4. While the Global Communications senior leadership team has decided to move to India and Ireland to create a greater global presence, the leaders need to consider the less desirable effects of going global. According to Pamela Babcock (2004), "Those include the loss of knowledge that goes with the displaced workers, impediments to sharing information and knowledge among employees offshore and, in the United States, the possible demoralizing effect on your remaining workforce as well as the ris ...