EVALUATION OF THE GENERAL MOTORS
CORPORATION
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General Motors 2
General Motors Corporation
Introduction
General Motors Corporation is more than just cars and trucks. This corporation is involved in Telecommunications, Aerospace, Defense, Financial and Insurance Services, Locomotives, Automotive Systems and Heavy Duty Automatic Transmissions. General Motors comes in second on the Fortune 500 list behind only Wal-Mart, with total revenues of over 186,736 million dollars. This massive corporation employs over a quarter million people, and has thousands more wishing they could work for this industry leader (Fortune, 2003).
Company Background
Under Billy Durant's leadership, General Motors Company is organized in 1908, incorporating the Buick Motor Company. Olds Motor Works was sold to GM on November 12, 1908, and a few months later GM also bought out Cadillac Motors for 5.5 million dollars. During the next 80 years General Motors Corporation has extended its automotive line to consist of over 10 different brands including; Buick, Cadillac, Chevrolet, GMC, Holden, HUMMER, Oldsmobile, Opel, Pontiac, Saab, Saturn and Vauxhall. General Motors also has global partners that include: Fiat Auto Spa of Italy, Fuji Heavy Industries Ltd., Isuzu Motors Ltd. and Suzuki Motor Corp. of Japan, which are involved in various product, powertrain and purchasing collaborations. In addition, GM is the majority shareholder in GM Daewoo Auto & Technology Co. of South Korea.
GM also has technology collaborations with BMW AG of Germany and Toyota Motor
General Motors 3
Corp. of Japan, and vehicle manufacturing ventures with several automakers aroun ...