Problem Solution: Gene One
Gene One entered the biotech industry with groundbreaking gene technology that impacts the methods used to control disease in produce as well as affording a chemical free product that will be positively received by the produce market. The company has moved quickly from a small start-up to a company that needs to go public to attract additional investment and capital to fund the new products, staffing, and innovations. The organizational culture has not grown as fast as the products and profits of the company. Don Ruiz, the CEO must provide transformational leadership competencies to lead his organization through the change management.
The leadership in Gene One needs to develop a plan that can align all the stakeholders with a shared organizational vision and a roadmap for success. In addition, the company will need to come up with a research strategic plan for developing new technologies and products to grow business, IPO expertise and a marketing infrastructure to meet the requirement of being a publicly treated company. It also needs leadership development in building a strong leadership team for a transformational organization to show its capability to Wall Street.
This paper will follow the nine step decision-making model to find the solution for Gene One to become a leader in biotechnology industry as a public company with floating an IPO, improving its profitability within 3 years.
Situation Analysis
Issue and Opportunity Identification
Gene One has grown to a $400 million company in eight years of business. In order to keep pace of demand, Gene One needs to continually grow 40% annually. The CEO Mr. Ruiz and the Board developed the strategy for t ...