Running head: PROBLEM SOLUTION: GENEONE
Problem Solution: GeneOne
Stephanie Brenges Nakamura
University of Phoenix
December 14, 2008
Problem Solution: GeneOne
Gene One entered the biotech industry in 1996. Gene One develops new gene technologies helping eradicate diseases in tomatoes and potatoes. With Gene One’s new plan, Gene One plans to work on a 36-month maximum deadline and stay on the competitive market.
Although Gene One grew from a $2 million dollar start-up investment to a $400 million company, Gene One still faces many issues that need to be resolved. Gene One plans to go public. “It is their hope that implementing it will help Gene One realize its growth targets, establish the company as a strong competitor an show Wall Street that Gene One has the leadership and organizational capabilities to succeed as a public entity” (University of Phoenix, Gene One Scenario, 2008). By pursuing Gene One’s goals, Gene One will be practicing benchmarking, work on its organizational culture and other issues it currently faces.
Situation Analysis
Issue and Opportunity Identification
Gene One’s new technologies are helping farmers grow their plants healthier and faster. Although the new technology has been invented and on the market, Gene One is facing a great deal of issues that were ignored in the past that has created problems. Don Ruiz, the CEO of Gene One devised a new Leadership Team’s Strategy Proposal presented to the Board members of a new strategy plan hoping this plan will reach the company’s growth targets, establish the company as a strong competitor and show Wall Street that Gene One has the leadership and organizational capabilities to succeed as a public entity (University of Phoenix, Gene One, 2008).