Running head: PROBLEM SOLUTION: GENEONE
Problem Solution: GeneOne
University of Phoenix
Transformational Leadership
MBA/520
Introduction
GeneOne was founded in 1996 and entered the biotech industry with the original mission to become a leader with groundbreaking gene technology. Home grown consumer foods raised without pesticides was becoming more popular with consumers and GeneOne soon became a profitable biotechnological company. Within eight years of foundation, GeneOne had grown into a $400 million company. Chief Executive Officer, Don Ruiz, bolstered by growing interest on Wall Street combined with leadership changes favorable to biotechnology, developed ideas to work towards a conservative forward thinking growth target of 40%. With Board and investment community support, a clear strategy was developed for a 36 month deadline. CEO Ruiz believes that IPO capital will enable GeneOne to develop new products with support advertisement and marketing. To remain aggressive in a growing biotechnology market, GeneOne leadership and its support organization desires to show that a fledgling company can become a global competitor.
Problem Solution
GeneOne has become a global biotechnological company that is experiencing growth in products, profits and sales. New products and research support future growth and profits for the company provided that additional IPO funds become available to support continued development and research, and its support advertising and marketing. GeneOne leadership and outside consultants will develop strategies in order to reach the company goal of being one of the world's most dynamic biotechnology companies. Gene ...