Running head: PROBLEM SOLUTION: GENEONE
Problem Solution: Gene One
University of Phoenix
March 26, 2007
Problem Solution: Gene One
Introduction
Gene One entered the biotech industry with groundbreaking gene technology that eradicated disease in tomatoes and potatoes. As a result, farmers no longer needed to use pesticides when growing these plants and consumers were pleased to buy homegrown products untainted by chemicals. The win-win situation helped Gene One grow to a $400 million company in just eight short years. Sharply rising stock indices on Wall Street indicate a growing interest in biotechnology and leadership changes at the Food and Drug Administration are further enhancing investor confidence in the industry.
At Gene One, the CEO and his Board believe that in order to keep pace with demand and realize conservative annual growth targets of 40 percent, Gene One is going to have to go public within the next three years. It is their hope that implementing it will help Gene One realize its growth targets, establish the company as a strong competitor and show Wall Street that Gene One has the leadership and organizational capabilities to succeed as a public entity.
In this paper I will analysis some issues and opportunities that Gene One is facing as well as present a situation analysis defining the problems that Gene One needs to address. I will also analysis alternative and optimal solutions as well as identify the risk that in involved. Once all alternatives have been clear I will recommend a strategy to implement the solution. Once the implementation process has occurred I will then discuss the results that concluded from the implementation process.
Situation Analysis
Issue and Opport ...