Executive Summary ? AcuScan Operation Optimize
Abstract
AcuScan is a successful corporation with a need to increase sales and revenues in order to become more profitable and maintain its reputation as a world class enterprise in the area of security scanning. In order to grow, the company must transition the existing product into new markets, creating new business endeavors. While this is an exciting opportunity, it will present some challenges to a company that has been operating at status quo for many years.
This document intends to outline a plan of action necessary to lead AcuScan into a higher profit margin while providing solutions to resolve the issues that have arisen as the result of the need to change.
Key Issues
The following lists outline the key issues that must be addressed in order to successfully meet the goals and bring AcuScan back to profitability:
1. AcuScan is loosing revenue on the sales of existing products and revenue from maintenance contracts is slipping due to the product becoming a commodity.
2. AcuScan must move into new markets to gain new business without sacrificing the existing business relationships.
3. AcuScan can leverage the existing technology to develop new products for these new markets.
4. There is a limited budget and resources available for the new development.
5. The Director of Development and new Marketing Executive do not agree on the development strategy and therefore, are delaying progress towards a solution
The biggest issue ? and the one holding us back ? is #5. The new Marketing Executive has a clear plan of action that will move AcuScan into the retail market, solidifying the reputatio ...