11:29, Saturday, May 17, 2025

Gen 480: Case Study Assignment

Running Header: Case Study Assignment

Case Study Assignment

Part One:

1. Assumptions:

Kelly: Chief Engineer of Product Software

    ? Marketing people don’t seem to have any understanding of – just throwing away money at a problem doesn’t make it go away

    ? Believes that the only feature they can work with is identifying customers through retinal scanning; no other features can be produced

    ? The numbers that they came up with he feels are very optimistic

    ? That Pat shows a complete lack of knowledge of how the product actually works

    ? Assumes the Program is not going to work

    ? Assumes Pat went behind his back and talked to his programmers

    ? That the product can not be completed in 6 months

Pat: Director of Marketing

    ? Believes in order to succeed AcuScan needs to expand its technology into new markets and again become the cutting edge leader by creating a solution to an as-yet recognized customer need.

    ? Believes that the timeline is reachable and outsourcing is key to meet all deadlines and to launch product

    ? Assumes that customers will love a incomplete project

    ? That on of the programmers assured hat they could build the product

    ? Assumes that he can get it done without help from Kelly

    ? Assume that the finished product will be ready by August

Cliff: CEO of AcuScan

    ? Assumption that there was a need to produce a new product

    ? Hiring of Pat who has ...
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