Table Of the Contents
Introduction 2
Development 2
The nature of the external environment surrounding the company 3
Markets 3
International 3
Suppliers 3
Distribution Channels 4
Other external factors 4
SWOT Analysis 5
Strengths 5
Weaknesses 5
Opportunities 5
Threats 5
Corporate Strategy at a glance 6
Business Strategy at a glance 6
GAP structure 7
Recommendations 8
Appendix A 9
Milestones 9
References 11
Introduction
It was the year of 1969 when man has taken its first step toward the moon and
“Doris and Don Fisher opened the first Gap store in US in San Francisco.”
The fast change in style between teenagers and adult lead to formation of company name called “GAP”. From just a single store in 1969, it has expanded to approximately 3000 stores with over 150,000 employee world wide making $16.3 billion revenue in the year 2004. Because of good management strategy and high success Gap became second largest retail in U.S.A. It has expanded it hand to UK, Canada, France, Japan, Germany and now targeting Asian market. GAP usually sells casual clothes, shoes and accessories for man, women and children. These goods are offered under the following names: Gap, Banana Republic, Old Navy and Forth and Towne. Under gap brand they have Gap, Gap Kids, Baby Gap, Gap body & Gap Maternity.
“I created Gap with a simple idea: < ...