Running head: GAP ANALYSIS: HARRISON-KEYES
Gap Analysis: Harrison-Keyes
University of Phoenix
Gap Analysis: Harrison-Keyes
Harrison Keyes a 100-year-old firm with decidedly old-fashioned ways is currently facing declining sales, decreased market share and weak profits.
Harrison Keyes vision to be the world's most dynamic publishing company through outputting innovative information solutions that are essential globally led to Harrison Keyes’s mission objective to provide essential information and insight that enables individuals, markets, and societies to perform to their fullest potential achieved through Harrison Keyes being fundamental to markets, constantly moving forward, operating through diverse leadership and generating consistent revenue and shareholder profits.
Harrison Keyes’s mission objective provided the impetus for change that was necessary for continued company growth and development and based on information contained in the Harrison Keyes’s executive summary which summarized the publishing industry and Harrison Keyes situation for the HK Board of Directors, who recognizing continued performance of the company mission by the company was in jeopardy and that HK was in need of revitalization.
The board decided upon a strategic objective to launch Harrison-Keyes into the era of 21st century publishing, increase stakeholder profitability and market share by launching an e-publishing initiative.
The essence of the initiative consisted of conversion from print to digital and consumer on-line purchasing options inherent in these two objectives were a myriad of steps that are required to make the project strategy and implementation a successful project that turns a profit.
Harrison Keyes is six ...