Gap Analysis: Global Communications
Global Communications must reposition itself to remain competitive in the communications arena by considering globalization, the creation of alliances with a satellite provider which will open product options and outsourcing their business overseas. "Stockholders are bemoaning diminishing returns and speculating about the industry's ability to rebound. Understandably, telecommunications companies are under tremendous economic pressures and Global Communications is no exception." (University of Phoenix, 2004, para.1). The management of Global Communications team has responded with a plan to increase profitability and increase services.
Situation Analysis
Issue and Opportunity Identification
Increased competition is strangling the telecommunications industry. Competition is crowding Global Communications right out of the marketplace. The market is becoming oversaturated with local and international companies battling for the consumers' communication business. The business has become very cut throat. Not only are other telecommunications companies joining the bandwagon, the cable companies have thrown their hat in the ring to grab their share of the booming industry. Global Communications wants to remain a viable player in the field. Upper management has to make several strategic decisions to position the company for future growth. And now Global Communications has to create a method to stay competitive, vital and progressive in the arena. On one hand cable companies roll many options under one umbrella increasing the desire to the consumer. So Global Communications has decided to join forces with a satellite version of ...