Gap Analysis: Intersect Investments
In today's global business world business are always looking for new opportunities to make and save money. In today's hectic and competitive business world, organizations are faced with situations that require careful evaluation, planning and implementing solutions. This means adopting more economical way of doing day-to-day business. Successful organizations are able to adapt to the ever-changing landscape of today's business world by having strong leaders who empower the workforce, provide leadership and make critical decisions to solve complicated problems.
Intersect Investments Services has been a successful financial services organization for more then 25 years. Since the beginning Intersect has rendered several changes to adapt to the needs and challenges of the business world. Frank Jeffers, chief executive officer, has decided to take a calculated and deliberate approach to provide a broad set of products and services to build long term relationships with current and future potential customers referred to as the "customer intimacy" model. This customer intimacy model will provide Intersect with an opportunity to significantly increase sales and improve performance. Like many of the financial service institutions Intersect was strongly affected by the occurrences of September 11, 2001. Intersect is having difficulties keeping a balance between profitability and building trustful relationships with cliental; to overcome challenges of decreased profitability and thinning customer base, Jeffers feel there is a need to make changes in order to adapt and overcome the issues facing Intersect. Jeffers understands that implementing the changes will not be easy; there are internal a ...