Gap Analysis: Global Communications
Introduction
The telecommunications companies are struggling to be strong in this very competitive market. This competition is evident as international, local and long distance markets look to secure the same customers. Due to cable companies providing packages that include telephone service, computer and television service telecommunications companies continue to struggle to gain momentum. In an effort to be competitive in this ever-changing global market, Global Communications introduced new services for consumer and small business customers to secure growth in the market. Global Communications executive team introduced measures that would cut cost and hopefully, increase company profits. Global Communications is planning to outsource its technical call centers to Ireland and India. Prior to implementing this plan, the company must address and explore all issues and opportunities in order to realize a profit in the telecommunications industry. As all issues and opportunities are addressed, Global Communications must keep in mind the employees who will be positively or negatively affected by their decision.
Situation Analysis
Issue and Opportunity Identification
Global Communications (GC) faces a number of issues and opportunities as they prepare to cut cost in order to increase profitability. Due to a decline in the market, the company's stock value has depreciated from $28 a share to $11 a share. This is over 50% less than it was three years prior. This is one of the factors that has led Global Communications to move its technical call centers to India and Ireland. Once the outsourcing plan has been carried out the company has an opportunity to increase stock. This increase will restore integ ...