GAP ANALYSIS: GLOBAL COMMUNICATIONS
Gap Analysis: Global Communications
Matthew Thrasher
University of Phoenix
Gap Analysis: Global Communications
The communication industry is experiencing unprecedented growth and Global Communications (GC) would like to be a part of this growth. In order to do so GC will need to partner with Technologies Workers Union (TWU) and face difficult decisions concerning layoffs, outsourcing and an effective strategy to pursue emerging markets within the communications industry.
Situation Analysis
Issue and Opportunity Identification
Global Communications is engaged in a highly competitive market. Like any profitable business Global Communications has determined to enlarge their market base from just business to business and to include more of the consumer. With this in mind GC has determined that they will need to trim some fat from the organization in order to stay viable and to compete for the customers that are out there. GC has issued statements to the board and to the union representatives that layoffs are eminent and call center jobs will be outsourced and those that remain will take a pay cut. There are communication issues which exist between the senior staff at GC and the union reps. Maria which represents the union feels that the senior staff at GC waited too long before sharing the news with the union. Maria has expressed an amount of distrust from GC and does not show good faith in their time to wait to explain the reasons for the layoffs and the expansion of GC. Obviously the union wants to keep jobs here in the US and considering that in the past the union has agreed once already to a pay cut both parties seem to be at an impasse.
Stakeholder Perspectives/Ethical Dilemmas