Gap Analysis: Riordan Manufacturing
Riordan Manufacturing, a Fortune 1000 enterprise and global plastics producer, creates custom plastic parts for customers primarily in the automotive industry, aircraft manufacturers, the Department of Defense, bottlers and beverage makers, and appliance manufacturers. Recently however, declining sales and uneven profits have forced Riordan to make several strategic changes in the way it manufactures and markets its products, and management is working to address motivational issues within its workforce (University of Phoenix, 2007).
This following will cover aspects of Riordans' issues, opportunities, and stakeholder perspectives and ethical dilemmas that are present. This paper will also cover Riordans' desired end-state goals as a result from implementing new strategies.
Situation Analysis
In response to declining sales and uneven profits, Riordan has been forced to change its sales process and has adopted a customer-relationship management (CRM) system. Customers are now served by sales teams rather than a single sales person. In addition to the sales person, the team typically includes a product engineering specialist and customer service rep. Riordan has also implemented a Six Sigma quality approach and is ISO9000 certified. These measures were adopted with the hope that sales would improve. Internally however, a recent employee survey revealed that employee motivation, satisfaction and retention are down.
Issue Identification
Riordan is experiencing a number of issues which include but are not limited too; a decline in sales, employee motivation, satisfaction and retention; however, due to the various functional specialists, there are different issues within the company. R&D employees are not satisfied wi ...