Gap Analysis: Intersect Investments
The overall financial services industry has been in a state of turmoil since September 11, 2001. Several of the financial firms have been struggling to keep both their clients trust as well as Wall Streets credibility. Within the last year CEO Frank Jeffers has identified a new vision in hopes to steer the company in a new direction. This vision will hopefully improve its brand image and begin establishing long-term customer relationships. If successful this vision will re-establish trust within Wall Street. In the past, Intersect Investment Services has barley been able kept their head above water. Within the organization several members of the management team don't agree with the new model there for causing issues internally and externally. With implementing the right concepts Intersect Investments should be able to get back on track and become profitable again.
Situation Analysis
Issue and Opportunity Identification
With the financial services industry constantly changing Intersect investments was resistant to change. They had members on the executive team that didn't support new changes. Therefore causing Intersect to barley maintains their position in the overall industry. Intersect was in the top five but no longer maintained there standing due to the lack of cooperation internally. If intersect is going to succeed in the marketplace they will simultaneously need to grow their business in terms of adding new customers, retaining current customers, and increasing the amount current customers spend and invest with us. Intersect will also need to change the attitude of its employees.
Janet Angelo, Executive Vice President of Marketing and Sales has the opportunity to make the necessary changes with ...