Running head: GAP ANALYSIS: HARRISON-KEYES
Gap Analysis: Harrison-Keyes
University of Phoenix
Gap Analysis: Harrison-Keyes
The advent of the internet has spawned a great deal of opportunities for companies to expand into other markets. Shifts from traditional methods of purchasing consumer goods like music, videos and goods have reshaped the market and companies that are able to adjust to these shifts have not only survived, but also flourished. Harrison-Keyes (HK) is at the threshold of this opportunity, but before it can move into the digital age, it must identify the underlying issues and effectively implement change processes for it to improve the company's overall situation.
Situation Analysis
Issue and Opportunity Identification
Harrison-Keyes is a well established publishing company specializing in scientific, technical, business books and journal as well as educational materials for professionals and consumer markets. Despite Harrison-Keyes' past success, the company is experiencing a decrease in profitability as is most of the competition in the industry due to much larger distributors. Harrison-Keyes recently hired CEO Meg McGill, with the expectations of revitalizing the company; however, her lack of efficient leadership skills and understanding of the company's needs lead to an unsuccessful venture into e-publishing. Despite her efforts, various complications have given way to chaos. The lack of understanding between departments, dissatisfaction and discrepancies with authors and an inefficient technical infrastructure have produced delays and increased costs. Harrison-Keyes has had to look again at its future and make another change resulting in yet another ...