Gap Analysis: Global Communications
In just three years, the telecommunications industry has taken a tremendous dive. Stock value has dropped by more than 50%, leaving stockholders very little hope for rebounding. The problem arose as local, long-distance, and international markets began competing for the same business and cable companies began providing complete solutions to customers, including computer, television, and telephone packages. Although the telecommunications saw little improvement with the introduction of new calling features and services, they have been taken over by the cable companies. Global Communications shares the same bleak outlook as others in the industry. A plan must be implemented to save the company from going under.
Performing a GAP Analysis is helpful in identifying the problem and possible solutions. A GAP Analysis will help Global Communications to understand their current place in the industry and where they would like to be. Once the two positions are identified, Global Communications can use the information to create a plan for closing the gap, bringing Global Communications out of the tailspin of failure to new levels of success.
Situation Analysis
Issue and Opportunity Identification
Global Communications is faced with three major issues in need of resolution. If these issues are approached correctly, they may be viewed as opportunities for improvement or change that could benefit the company in the long run. The three major issues to be addressed include 1) Rapidly changing communication tools, particularly technology, 2) Loss of competitive edge in the communication industry, and 3) Keeping employees happy despite the negative effect the companies strategies will have on them.
The first major issue Global ...