Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS
Gap Analysis: Global Communications
Gap Analysis: Global Communications
Management is an ever changing landscape that tests ones ability to be innovative, to make quality decisions, to develop and nurture relationships, and to resolve conflict while attempting to act fairly and ethically. To be successful a company must not only meet or exceed the expectations of its customers but also its employees and stockholders. Management has to be forward thinking but know that not all of their decisions are going to please everyone but that at the end of the day they were the best decisions for the business.
In the case of Global Communications they were faced with dropping stock-prices, reduced market-share and new competition that was providing streamlined products that Global could not match with their current resources. They realized change was inevitable if they were to maintain their position as a communications industry leader. Their senior management mapped out a response to the company’s problem that included two approaches which they hoped would both strengthen their market share domestically as well as stimulate growth globally.
They entered into partnerships with a satellite communications firm and a wireless provider to establish anytime internet access for its small business owners as well as provide video and broadband capabilities to its residential consumers. They identified cost-cutting measures in I ...