Gap Analysis: Global Communications
Global Communication is experiencing major problems with the increase in competition and rapidly advancing technology. GC has three concerns; decreasing stock value, increased competition and lack of diversified services it can supply to consumers. In order to compete and survive a company must maintain a fair market share. This involves new products bought about through research and development, extensive marketing and garnering a market niche. All these things are not cheap! The issues that further complicate the situation are recent cuts in benefits, pending layoffs and lack of communication with the union. This report will highlight the gaps which exist in Global Communications Corporation. The Gap analysis will determine GC’s current dilemma and suggest opportunities for the satisfaction of the majority of stakeholders. Team United will perform a gap analysis, preparing an analytical report covering the issues and identify the opportunities, stakeholder perspectives /Ethical Dilemmas, End-State Vision, Gap Analysis and the Conclusion in which, team United will offer the recommendations on how best to potentially solve the problems which Global Communications is experiencing.
Situation Analysis
Issue and Opportunity Identification
Team United downloaded and printer the scenario: Global Communication from rEsource to define the problems Global Communication was facing. In Problem Solving: Using Tools, Processes, and Creative Approaches DeJanasz, Dowd, Schneider states (2002):
Organization faces problems or opportunities on a daily basis. Those firm that take a disciplined approach to problem solving, clearly defining the problem, identifying potential and creative solutions, ...