Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS
Gap Analysis: Global Communications
University of Phoenix
Foundations of Problem-Based Learning
MBA/500
Dr. Wallace
November 28, 2007
Okay but on next paper only use APA Title Page format
Gap Analysis: Global Communications
The biggest problem Global Communications (GC) is facing in today’s world is the increased amount of competition. Local companies as well as international companies are all competing for the same business and GC is being forced to make some changes by marketing internationally. As a result of this win-lose situation, drastic cost cutting and layoffs are going to take effect. “The main characteristic of competitive conflicts is that the participants have a win-lose orientation. This is the belief that the conflicting parties are drawing from a fixed pie, the more one party receives, the less the other party receives” (McShane & Von Glinow, 2003, p. 394). In the past three years, stock price has dropped more than 50%. In an attempt to increase profitability, the company plans to grow locally by introducing new services to small business and consumer markets. The company also plans to reduce costs by outsourcing call centers to India and Ireland. The union opposed to the plan which instigated the conflict between the union and GC management team. There are number of things that could have been done to minimize the impact of the new strategy plan such as maintaining better communication, managing risk, planning for contingencies and being more skilled at conflict negotiation. “Communication is also a key ingredient in employee satisfaction and loyalty” (McShane & Von Glinow, 2005). Therefore, the more information a company can supply to the employ ...