Gap Analysis: Global Communications
Global Communications experienced great economic pressures as the industry as a whole saw a great decrease in the stock shares of about fifty percent. In efforts to rebound from this set back GC constructed a strategic plan that consisted of increasing their services options and expanding to a more global market. However, their inappropriately developed plan threatened their integrity and conflicted with the interest of several of their stakeholders. GC therefore, is faced with attempting to observe their present problems and create solutions that would benefit all parties involved.
Situation Analysis
Issue and Opportunity Identification
Global Communications, within a three-year span were effected by about a fifty percent depreciation. Three years ago the GC stock traded for $28 per share and today it is valued at $11. The competition has increased, ranging from local to international markets. Cable companies have improved their range of services that has resulted in increased profitability levels. Therefore, Global Communications senior leadership devised a strategic plan that is hoped to potentially allow them to be more marketable on an international and local level. Global Communication's plan consisted of outsourcing their technical call center jobs to India and Ireland and introduce new services for each customer. Global Communications prides itself on treating employees well and feels that their competitive advantage comes from their loyal employees. Global Communications is presently faced with the responsibility of informing and managing the new plan with all stakeholders involved.
Stakeholder Perspectives/Ethical Dilemmas
Several of the stakeholders have addressed conflicting interest ...