Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS
Gap Analysis: Global Communications
Sean Butler
University of Phoenix
Gap Analysis: Global Communications
This Gap Analysis aims to dissect the issues and opportunities involved in the decision making process at Global Communications (GC). Increased competition from multiple sources as well as a decreased stock price has put great pressure on the Senior Management Team. Directed by the Board to cut costs and increase growth, the team creates an action plan that is bilateral. They decide to cut costs by moving Small Business call centers overseas to India and Ireland reducing costs by nearly 40 percent. They have also decided to introduce new services to their small business and consumer customers to help realize increased growth in these sectors. Due to poor communication, the plan is met with an uproar form the Union, causing a rift that needs to be fixed.
Situation Analysis
Issue and Opportunity Identification
Global Communications was forced to make difficult decisions based on their market standing. One of these decisions was to cuts costs by outsourcing jobs to India and Ireland. By poorly communicating the company's intent, Global Communications has increased the risk of lowering employee morale and decreased productivity. The company knew it had to do something; the value of company stock was decreasing as competition form outside sources was increasing. By considering sending jobs overseas they were attempting to meet two goals at the same time; reduced costs and increased globalization. If these issues are not communicated properly, they risk losing not only the employees they lay-off, but ...