Gap Analysis: Global Communication
Andrew Haskins
University of Phoenix
MBA/500-Foundation of Problem-Based Learning
July 19, 2007
Gap Analysis: Global Communication
The year is 2004 and Global Communications is recognized as the leader in the telecommunications industry with services priced below their competitors and their stock trading at $28 per share. Now fast forward three years to 2007 and Global Communications has fallen victim to modern day progress by not keeping up with technology, lack of globalization and operational expenses at an all time high. Their shareholders are dissatisfied with the 50% deprecation of their stocks and speculate if the company has the able to rebound and become a viable player in the telecommunications industry once again.
With such dismal results Global Communications senior leadership devises a strategic plan that is quickly approved by the President and Board of Directors. The strategic plan requires they company to cut call center cost by 40%, outsourcing overseas, increase products offered, partner with satellite companies and expand globally. Senior Leadership fails to consult or communicate this plan to the Technologies Workers Union. When the Technologies Workers Union gets wind of their plans, Global Communications is faced with potential legal action and negative publicity.
Situation Analysis
Issue and Opportunity Identification
Global Communications is a company at the cross roads of change. They are faced with a shift in technological advancements and competition from not only other telecommunications companies but also the cable companies have now entered the market and are able to provide a complete telecommunications solution packages. Three years ago, Global Comm ...