Gap Analysis: Global Communications
Global Communications (GC) used to be a leader in the telecommunication industry. However, GCs success has followed the trend of the industry and it is currently trying to regain its foothold. To do this GC first has hired some successful managers proven in bringing results in the market that GC is looking for. These new leaders have joined the group of experienced managers to develop a strategic plan of attack that they believe will help propel GC back into the forefront of the telecommunications industry. However, due to some communication and decision making issues on behalf of GC they are now facing opposition to there future and possible success as an organization.
Situation Analysis
Issue and Opportunity Identification
Global Communications (GC) is a large telecommunications company based in the US. Over the past three years the telecommunication industry in general has faced some tough times. GC itself had its stock diminish from $28 per share to $11 per share in that time. This decline was in large part because there are just too many competitors fighting for the same local and long distance customers. When the cable companies then stepped in to offer a single package that would handle all a customers computer, television and phone plane needs it was like a knockout punch to the already faltering industry. In a recent negotiation GC convinced the Union to accept a 20% reduction in the employee's health and education benefits due to how significant the financial pressures have been. However, with the addition of two new members to the senior management team GC has developed a plan to fight back.
The first step in the plan is to beef up the services they offer in order to be more competitive with the cable compan ...