FOUNDATION OF MANAGEMENT ASSIGNMENT
"A Strategic Review"
Case: Lannet Communications, Greek Telecommunications Company
Name: Yannis Ghikas Student I.D. No: 2079778 (IACY)
Date: 11/03/2005
Word Count: 4.713
1. INTRODUCTION 3
THE CASE 3
2. VMOST ANALYSIS/STAKEHOLDERS 4
2.1 VMOST ANALYSIS 4
2.2 STAKEHOLDERS ANALYSIS 4
3. EXTERNAL ANALYSIS 5
3.1 PEST ANALYSIS 6
3.2 LIFE CYCLE ANALYSIS 7
3.3 THE MAJOR COMPETITORS 8
3.4 PORTER'S 5 FORCES MODEL 9
4. INTERNAL ANALYSIS 11
4.1 VALUE CHAIN 11
4.2 MC KINSEY 7S MODEL 15
4.3 FINANCIAL PERFORMANCE 16
4.4 DISTINCTIVE CAPABILITIES, UNIQUE ASSETS AND RESOURCES 17
5. SWOT ANALYSIS AND CONCLUSIONS 17
5.1 SWOT ANALYSIS DISCUSSION 17
5.2 CONCLUSIONS 20
6. OPTIONS AND RECOMMENDATIONS 20
7. REFERENCES/BIBLIOGRAPHY 22
8. APPENDICES 24
APPENDIX 1: VMOST 24
APPENDIX 2: STAKEHOLDERS ANALYSIS 25
APPENDIX 3: PEST ANALYSIS 28
1. INTRODUCTION
This assignment attempts to examine the competitive standing of Lannet Communications, a Greek telecommunications services provider. In doing so we are going to examine the external and internal environment of t ...