Strengths of Ford
1. Well known brand / History
a. Henry Ford manufactured the first car
b. Entered the business world on June 16, 1903
c. American product
i. "One of the most important findings from this research is that Americans really do want to buy American brands, as long as they are competitive with the imports," said Fields.
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2. Differentiated
a. Cars: fusion, mustang, focus, five hundred, crown Victoria, freestar, GT
b. Crossovers: Edge, Freestyle, Taurus X
c. SUV: Explorer, Expedition, Escape, Escape Hybrid
d. Trucks: Ranger, F-150, Super-duty, E-series
3. Cars have good reviews
a. Reliability
b. Cars are moderately priced
c. Quality
4. New "Bold Moves" marketing plan
a. Bold Moves Anthem
b. Bold Product Commercials
c. Kelly Clarkson Summer Tour
d. Original TV Programming
5. Incentives and financing
a. Great Offers on Fusion
b. Great Vehicles- Great Prices!
c. Ford Military Appreciation Program
6. Offers hybrid / environmental friendly cars
a. Escape Hybrid was the first hybrid-powered SUV available in the United States
b. Drives just like a regular Escape
Opportunities
Opportunity is a crucial step in the SWOT analysis. It deals with ...