Introduction
Ford Motor Company is an american multinational corporation and one of the largest automobile manufacturers in the world. Based in Dearborn, Michigan, a suburb of Metro Detroit, the automaker was founded by Henry Ford and incorporated in 1903. Ford now encompasses seven global brands, including Lincoln and Mercury of the US, Jaguar, Aston Martin and Land Rover of Great Britain, and Volvo of Sweden. Ford also owns a one-third controlling interest of Mazda, and is listed as the world's third largest automaker based on vehicle sales in 2005. Ford has also been one of the world's ten largest corporations by revenue. In 1999, Ford ranked as one of the world's most profitable corporations. However, in recent years, it has not fared as well. Ford has not gained market share in North America since 1995. In this paper,an examination of Fords financials (income statements, balance sheets), improvements and deprovemnets of thesteadyly fallen company and corrective action underway. Also a discussion of the bond rating and value and the amount of cash on hand versus what Ford is burning.
Finanacials
Although the history of ford and it's respect in the automobile and financial sector is in a class by itself, ford has experienced an increasingly challenging and competitive marketplace within the last couple of years. Recently, ford has been undergone tremendous tranformations in order to uphold the sustainability of the company. Fords financials have plummeted due to various economical issues and decreasing sales. Market share in the United States has declined in each of the past five years, from 22.8%
in 2001 to 18.2% in 2005." During the past year, there has been a general shift in consumer preferences away f ...