Internal Environment
Resources
Tangible:
? Established manufacturing facilities globally.
? Highly trained managers.
? R&D facilities.
Intangible:
? Well known brand name associated with Industry Revolution and American Dream.
Capabilities:
? Ability to manufacture sufficient number of cars to meet demands globally.
? Capable of providing innovative products with Safety and Convenience features.
Core Competencies:
? Strong Engineering Capabilities.
Competitive Advantage:
? Strong brand portfolio.
? Large network of dealers and suppliers globally.
? Strategic alliances formed with auto manufacturers in different countries.
Value Chain:
? Inbound Logistics: Receiving, warehousing and input control of materials or parts.
? Operations: Transforms inputs – raw material and parts – to finished automobile.
? Outbound Logistics: Activities involved in delivering the automobile to customers and order fulfillment.
? Marketing and Sales: Attracting the customers to buy the products including distribution channel selection and advertising.
? After Sales Service: It includes customer support and repairs which will maintain or enhance the automobile’s value.
Financials (Automotive):
Sr. No. Parameter 2006 2005 2004
1 Sales $143,307 $153,474 &nbs ...