INTRODUCTION
Retailing is one of the most important in every Western European Country. Historically
retailing has been viewed as the sale of goods to the consumer trough retail shops, but
retail today should be viewed as being rather broader. Theories of retail change
summarize forms of retail change, that involve three theories of retail change to explain,
1) natural selection in retailing, which is best adjust to their environment, are most likely
to survive. The major environmental factors affecting retailing are, a) Retail changes in
the consumer character, which is like population changes. b) Retail changes in
technology, e.g. use of motorcars. c) Retail changes in competition, e.g. changes in the
levels of competitive strength within the areas of influence. 2) The wheel of retailing
suggests that an efficient innovatory form of retailing enters the market and attracts the
public by its appeal. Growth and maturation occur during which market shares are
increased, but trading-up occurs and finally the firms become high cost, high price
retailers once again vulnerable to the next innovator. 3) General-specific-general cycle,
this is the tendency for retail business to become dominated by generalists, then
specialists and then generalists again. Theories of retail change will be shown in the
Grocery Retail Industry.
It is a fact that Grocery bring many convenient to people, and it is an important part in
retail industry. Grocery supplies a tremendous number of products to our everyday lives.
However, in the last twenty years, development and change of grocery have accompanied
by competition and requirement o ...