Despite having the largest percentage of overweight people in the world, many individuals in the United States have increased their motivation to eat healthy. As more and more findings of the dangers of living an unhealthy lifestyle have appeared, more and more people have questioned their eating habits. For a select group of individuals, changing their routines is not a challenge task at all. The majority of people who yearn for healthier eating habits, however, have difficulty maintaining their selections for more than a week, or even a day. A big contributor to America’s overweight problem is the restaurant industry, including their menus, portions, and styles of cooking. Breugger’s, a 25-year-old chain of bagel shops based in Vermont, is changing their menu to help customers in their decisions to eat healthy. Preservatives, additives, and transfats are being replaced with innovative salads, grilled proteins, and a greater selection of fresh fruits. Maximizing flexibility in their menu selection assists customers by encouraging them to make the healthier choice.
Found in the Personal Journal section of The Wall Street Journal, this article revealed a new side of restaurant owners to me. Prior to reading it, my impression was that all food chains didn’t care about the healthiness of their food, as long as it attracted customers. Bruegger’s, along with several other chains, have apparently proved me wrong, however, by reconstructing their menus and tinkering with their cooking processes. Brueggers’ new behavior is definitely an example of remarkable behavior because they risked potentially all of their customers who enjoyed their old food. Additionally, the food chain has to deal with changing demographics and marketing. If their new ways of prepa ...