Since WTO, China has opened it cultural market gradually, and at the same time the Chinese customers have been ready to experience a revolution in their purchasing of books, CDs, DVDS, etc. Earlier years the big success of the international supermarket chain come to China and changed the way the Chinese families’ buying their daily life products, and the overall national growth of wealth also enable them to pay more for their mental consumption. It is a good opportunity for the foreign advanced companies who are experienced enough to begin their business in China, but who is the one that can seize the resources at the first time?
I. Expenditure trend
Year 2002 2005 2010 2030 2050
Expenditure (Billion RMB) 6318 7861 10566 35613 109024
Growth 2002 - 2005 20%
Growth 2005 - 2010 34%
Growth 2010 - 2030 237%
Growth 2030 - 2050 206%
(Table 1. the expenditure growth from 2002 to 2050)
The total value of consumer expenditure grew by 20% through the year 2002 and 2005, which continued to experience a higher growth in the future.
The Engel coefficient also tells us that by the year of ...