Thesis Framework
On
Pricing Strategies Under different market conditions
BY:-
Nishant Srivastava
2007MBA30
UNDER GUIDANCE OF:-
DR. DEEPALI SINGH
(ASSOCIATE PROFESSOR)
Department of Information Technology
ABV-IIITM
Introduction
What is Pricing ?
• Pricing is one of the four major elements of the marketing mix.
• Pricing is an important strategic issue because it is related to product positioning.
• Pricing affects other marketing mix elements such as product features, channel decisions, and promotion.
• Pricing is an approach in which marketers put a value tag on a particular product.
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