In 1886, the Coca Cola Company was developed but it wasn't until 1898 that the fierce competitor Pepsi-Cola entered into the market. These 2 companies are the two major players that dominate the consumer beverage (soft-drink) industry. Coke and Pepsi have since been competing to rein the global market in consumer beverages. The market of drinks in the United States alone is valued at more than thirty million dollars annually. With the growth of these two companies, PepsiCo has developed and acquired additional products outside the scope of just the consumer beverage industry, these products have helped the company to increase their exposure and position in the global market. This has not been the case for the Coca Cola Company; they have tried and have failed numerous times at expanding their product and marketing capabilities. Below is a list of key products offered by both Coca Cola and PepsiCo:
PepsiCo Coca Cola
Frito-Lay Brands Gatorade Brands Coca-Cola Brands
Lay's potato chips Gatorade Thirst Quencher A&W
Ruffles potato chips Gatorade Frost Thirst Quencher Coca Cola
Doritos tortilla chips Propel Fitness Water Canada Dry
Tostitos tortilla chips Tropicana Brands Dasani
Fritos corn chips Tropicana Pure Premium juices Diet (varieties)
Cheetos cheese flavored snacks Tropicana Pure Tropics juices Evian
Rold Gold pretzels & snack mix Dole juices (License) Fresca
Cracker Jack candy coated popcorn ...