The case is about an idea with great opportunities for growth and success.
The first step that is crucial to protect this invention is to patent "The Fitter." It is very important that neither the software nor the hardware be duplicated by anyone else. Rego must preserve the rights to manufacture (i.e. outsource production), market and sell "the Fitter" exclusively, for as long as a patent allows.
Since The Fitter has passed the testing phase successfully, and all customers who had suits tailored to their measurements taken by The Fitter were highly satisfied, it is time to plan the next step, that is to market and sell the product in large volumes. In order to achieve that, Rego and his sons should have a clear understanding of how they should proceed:
1. The hardware:
Outsource, under an exclusive license, the manufacturing of the hardware, (the measuring board and arms) to a supplier with whom they can build a long lasting relationship. The supplier should be reliable when it comes to issues of quality and timely deliveries. From the case, it seems that the product is of good quality, so far, but Rego must ensure that this quality remains consistent for future larger orders.
2. The software:
The software development should be kept in-house, with any updates made by Rego's son (for now), or by a company employee. Also, few important features should be added to the software, if not already there. The first is the capability of notifying Sartorial IT of every set of measurements sent from any retailer to any manufacturer to produce a garment. This feature can be disabled or enabled depending on the terms of sale contract with ...