Introduction
In this report, Tourist Australia, a service organisation in the field of tourism was chosen.
Spain has been identified as a potential target for Tourist Australia’s global operations. Hence, research into the factors related to the political, legal, economic, socio-cultural, and technological environment of Spain were conducted. This was combined with a SWOT analysis of Tourist Australia to make the appropriate recommendations. This report is the compilation of the steps above and is aimed at assisting the Senior Management team of Tourist Australia on the feasibility of Spain as a possible location for global operations.
Tourist Australia
Since 2001, Tourist Australia has been providing satisfied customers with holiday packages, accommodation, transportation requirements, tourist information and excellent after sales support.Tourist Australia has gained many loyal customers and increase business through promotion by word of mouth (About Tourist Australia, n.d.)
Political Environment
The political structure of Spain is of a parliamentary monarchy, as structured upon the 1978 Constitution (M, 2007).
The Constitution states the King (currently Juan Carlos I) to be the Head of State (M, 2007).
In addition, the Constitution established three powers as the form of government: the Legislative, the Executive and the Judiciary (Political and Economic System in Spain, n.d.). Judiciary powers are discussed in the following section, Legal Environment.
The Legislative powers are manifested in the form of a bicameral parliament with a lower and upper chamber. The lower chamber is known as the Congress of Deputies which has 350 members while the upper chamber is the Senate, which is consists of 259 m ...