Feasibility Analysis
Introduction 3
Summary Of The Concept 3
The Destination 5
Key Points of the Innovative Idea 5
1 MARKET ANALYSIS 6
1.1 Industry Age, Size, and Growth Rates 6
1.2 Industry Trends and Changes 6
1.3 Industry Structure 7
1.4 Market Characteristics 9
Market Segmentation: 9
Ecotourist Profile: 10
2. COMPETITIVE ANALYSIS 12
2.1 Major Competitors (direct, indirect, future) & Market Dominance 12
2.2 Bases of Competition in the Industry & Degree of Rivalry 13
Local Competitors – 13
International Competitors – 14
Other Competitors - 14
2.3 Self-perception of Competitors 15
Local Competitors— 15
Other Competitors- 16
2.4 Barriers to Entry 16
2.5 Controls over Prices 17
2.6 Control of Costs 18
2.7 Control of Distribution Channels 19
3 VENTURE ANALYSIS 20
3.1 Opportunity / Compelling Need 20
3.2 Product or Service Description 21
Central Attributes 21
Product Range 21
Product and Delivery 21
3.3 Target Market 22
3.4 Unique Benefits 24
3.5 Competitive Advantage 25
3.6 Risks 26
3.7 Financial Project ...