Sony EyeToy
Monday, February 20, 2006
Jason Clagg
Niles Frisbie
Liz Lea
Danny Williams
Introduction
Sony EyeToy is changing the way video games are played. There was early success with Play, but this was quickly lost with the release of Groove. The main reasons for the problems lay in the marketing strategy. The first group came up with ideas that Sony can use to improve the EyeToy and its marketing. They dealt with the games, budgets, packaging, and advertisements that would benefit Sony. We feel that there are better options for Sony to take. For games, third parties should be allowed to create all the games. This will get more games on the market and will also free up funds, dedicated to game development, to be used elsewhere. The games should not be bundled with the camera. Any bundling should be done with the camera and the console, either the Playstation 2 or 3. More emphasis should be placed on the Japan and American markets. These are the biggest markets for video games and should be targeted. The first group failed to come up with a plan to attack this. Following is our strategy to make EyeToy a success.
Games:
In order for EyeToy to be a success, more games need to be in the market. This is the area SCEE needs to focus on at this point. There are several different options that can be taken by them. They can solely develop one main title or several smaller ones. They could also let third parties handle the games and let them create feature games just for the EyeToy or add mini games for the EyeToy on normal games.
Mini games: The key is to get more options out there for the gamers to play. To do this the most effectively would be to develop and produce Play 2. This gives the gamer several mini games to play all wrapped up in one di ...