Exley Chemical Case Analysis
Introduction
The purpose of this analysis is to offer insight into difficulties experienced by Exley Chemical Company. Case analysis will provide an objective view of the identified problems (both macro and micro), the causes, affected systems, alternatives and recommendations. In a collaborative effort, this report reflects multiple observations and opinions regarding the case analysis.
Analysis
I. Problems
A. Macro
? Lack of coordination within the companies operations
? Decrease in sales and profits.
? Operational conflicts within the major departments
? This type of structure is inappropriate for this company
? There is no uniformity of command
B. Micro
? The coordination between marketing and the new product development department was insufficient.
? The Product development had problems with marketing.
? The Product manager quarrels with the marketing department
? Product manager was unsuccessful in coordinating the activities.
? The company was having difficulties in producing a team concept within the departments.
II. Causes:
? Implementation of separate division to handle product development has disrupted the previous cohesive interaction between prior existing divisions. New product development division has taken on a life of its own, opting to market its new developments instead of passing the new products to the other divisions to handle their usual responsibilities.
? In spite of its independence of ot ...