14:28, Thursday, May 22, 2025

Examining The Impact Of Product Attributes On Perception Towards Brand Product

Running head:    EXAMINING THE IMPACT OF PRODUCT ATTRIBUTES ON PERCEPTION TOWARDS BRAND PRODUCT

Examining the Impact of Product Attributes
 On Perception towards Brand Product
[The name of the writer appears here]
[The name of the institution appears here]

TABLE OF CONTENTS
Preface    ………………………………….…………………………    3
Abstract    ……………………………………….……………………    4
Chapter 1: Introduction    ………………………………………..     5
1.1 A Brief History    …………………………………     9
Chapter 2: Literature Review    …………………………………    12
2.1 - The Figurative and the Literal in the Expression of Time ..    15
2.2 - Linguistic Communications Model …………………    17
2.3 - The Figurative and the Literal     ……………………    17
2.4 - Appropriation of Words    …………………………..    22
2.5 - Product as Bundle of Benefits     ……………………    23
2.6 - Price Pressures    …………………………………     25
Chapter 3: Hypothesis    …………………………………………    27
Chapter 4: Research Methodology    ……………………………    27
Chapter 5: Findings & Discussion    …………………………….    27
5.1 - Demand: What women want    …………………………    28
5.2 - The Five Ages of Fragrance    ……………………….     30
5.3 - Creating a Perfume        ………………………………    35
5.4 - Perfume Brands    ……………………………………..& ...
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